In our multi-cultural societies today the run up to Christmas is experienced in many different ways. The commercial version pioneered by Coca Cola's magazine advertisements which established the red suited Santa Claus image, washes over us all through the TV advertisements and the decorations in the High Streets and shopping Malls. They built on and reinforced the Victorian version of Christmas celebrations which was dramatised by Charles Dickens in 'A Christmas Carol' which established many of the associated food and garland rituals in the public imagination - and helped Coca Cola promote their winter beverage sales. Much of this is accompanied by 'seasonal' music in the form of carols and hymns - often coral arrangements but sometimes instrumental - especially brass bands and the dreaded sentimental Christmas pop songs.
Music is often a subtle way of getting under the radar and evoking emotional responses from our subconscious...
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